Join communications specialist and author Anna Caig on this online interactive masterclass to learn key skills for marketing, promoting and selling your books.

Would you like to perfect your book marketing pitching skills? Whether you’d like to promote your work through the media, or speak at events that will get you noticed by readers, this masterclass with equip you with the knowledge you need.

Whether you’d like to promote your books through the media, or speak at events that will get you noticed by readers, putting together the perfect pitch is an important skill for authors to learn.

Once you’ve selected the perfect media outlet or event, and secured your slot, it’s also important to make the most of it and perform at your best with some good interview skills. We’ll cover all this, and also how to use these opportunities in your other promotion and marketing activity, such as creating content for your social media channels. Key aspects that we will cover:

● How to select the right media, organisations and events to pitch to

● How to pitch yourself for a media interview

● How to write an effective news release

● An introduction to media training and interview skills: perform well and make the most of your interview once you’ve secured it

● How to pitch yourself to write your own feature or media content

● How to pitch yourself to speak at events

● How to perform well and make the most of your speaking opportunity

● How to milk it! Tips for using media interviews and events as great social media content to reach an even wider audience.

This 1.5 hour masterclass includes an engaging talk with slides, a number of exercises and plenty of time for questions.

Please note this masterclass focuses on pitching as part of your book promotion in order to find readers, not on pitching to agents and publishers – although you will use many of the same skills in pitches of all kinds.

Testimonials:

Author Lucy Santos says: “Training with Anna is friendly, fun and (above all) incredibly useful.”

Michelle Matthews, Author, says: “Anna’s training was really helpful and packed full of useful advice. Her approach is very down-to-earth and she understands how many authors feel (overwhelmed, mystified, and panicked) at the prospect of marketing their work. She understands what goes into writing novels and what kinds of things authors are most likely to need help doing—her training is meaningful and tailored in this way. I’d add that I found the training useful as part of my writing process.”