Join communications specialist and author Anna Caig on this online interactive masterclass to learn key skills for marketing, promoting and selling your books.

The masterclass will provide a toolkit of essential online marketing knowledge, as well as provide practical ideas for your book promotion.

Marketing through social media and other online channels can feel overwhelming, with new platforms and springing up all the time. These are exciting times: authors are able to communicate directly with potential readers more easily than ever before. But it can also be a huge ‘time suck’ where you lose hours or even days – time you could be using writing.

This masterclass will support you to identify the best social and digital platforms for you, and how to use them effectively. Using your author brand as a foundation, we will put together a marketing strategy that identifies your target audiences, how you can reach them and the types of engaging content you’ll use. Crucially, we will also clarify how much time you’re happy to spend on your marketing and what the most effective and efficient use of this time will be.

This 1.5 hour live masterclass includes an engaging talk with slides, a number of exercises and plenty of time for questions.

Testimonials:

Author Lucy Santos says: “Training with Anna is friendly, fun and (above all) incredibly useful.”

Michelle Matthews, Author, says: “Anna’s training was really helpful and packed full of useful advice. Her approach is very down-to-earth and she understands how many authors feel (overwhelmed, mystified, and panicked) at the prospect of marketing their work. She understands what goes into writing novels and what kinds of things authors are most likely to need help doing—her training is meaningful and tailored in this way. I’d add that I found the training useful as part of my writing process.”