Melissa Addey

Alliance of Independent Authors

The How to Make and Use Book Trailers

10 August 2024 4:00 pm

What can you use a book trailer for? A lot! From plotting to marketing, as well as author branding, a book trailer is a great way to engage your readers. This fun and practical session will show you how to develop your own good quality book trailers without overspending. Melissa Addey, a fulltime self-published author, uses book trailers in lots of different ways – and found that paid advertising didn’t work until she started using videos rather than static images. Now she uses them from plotting a book all the way through to publishing it to boost sales at any time. The software is easy to use and once you’ve added this skill to your marketing capabilities you’ll be able to use it frequently to excite your readers and have them clicking on that ‘buy now’ button!